Welcome to the Impact Marketing Club Code Of Conduct. This is a live and evolving document that intends to outline the expectations of our members, how we work together and to set out when there is a breach.
All participants in the The Impact Marketing Club are required to comply with the following Code of Conduct.
<aside> 🚀 As with all communities - you get out what you put in. When you join the Impact Marketing Club - please ensure you have read and understand the Club Commitments.
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We commit to making our community a safe, positive experience for everyone, regardless of age (all members must be 18+), appearance, disability, ethnicity, gender identity and expression, level of experience, education or socio-economic status. We pledge to act and interact in ways that contribute to an open, welcoming, diverse, inclusive, and healthy community.
We are a community of impact-driven people who work in marketing.
We are all at different stages of our “impact journey” so we all have different experiences, levels of knowledge and have come from different backgrounds; but we’re aligned in making efforts to use our work as a force for good.
<aside> 🌍 Our Vision is: a world where all marketers feel empowered, inspired and connected to use their work as a force for good.
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<aside> 🚦 Our Mission is: to connect, empower and inspire marketers to create a positive impact with their work so that people, planet and society can thrive.
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Impact Definition: A net positive effect of activity on people, society and/or planet
Marketing Definition: Marketing is the activity, institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value.
Impact Marketing Definition: A net positive effect of creating, communication, delivering and exchanging offerings of value on people, society and/or planet
Whilst our vision for the future is that where impact marketing is just marketing; we welcome people from across the marketing spectrum, impact space and the ‘Impact Marketing’ venn diagram to come together to realise this.
We recognise that our vision and mission as a community can only succeed with voices from all areas.
We encourage discussion of sensitive and difficult topics so that we can support each other, help each other find solutions, and problem-solve together. Due to the sensitive nature of many of these discussions, please keep what is said in these spaces - whether online or in person - confidential unless you receive permission otherwise.
Be especially cognisant to avoid sharing identifying information, and remember that anything you do share is seen by thousands of people. Always ask the original poster or speaker if they would feel comfortable having their post or experience shared.
We all play a role in establishing and promoting a positive, inclusive, and encouraging community.
Discussions, posts, messages, actions, or comments that promote hatred of any kind - including, but not limited to, racism, sexism, transphobia, homophobia, biphobia, queerphobia, ableism, and ageism - are not acceptable in the Impact Marketing Club community and may result in you being removed from online or in-person spaces.
Many members of this community spend their precious and valuable time to give each other guidance, advice, introductions, etc. If someone does this for you, acknowledge their comments, take time to write back thank you to their private messages, and pay it forward when you can.
We welcome constructive challenges to the ‘how’ but not the ‘why’.
What does this mean? We have a baseline belief in the group that leading, influencing and challenging ourselves towards positive impact is vital.
There are plenty of communities that discuss marketing more generally which may be better suited if you oppose this as a fundamental value driver.
The club is a space to connect, learn and empower - not sell your services.